Copywriting is everywhere you look online.

I've narrowed it down to the five areas in copywriting that have the most potential to make freelancers the most amount of money. These are in-demand areas of copywriting which directly impact a businesses revenue, which makes them the most profitable opportunities to focus on.

1) Email Marketing

The first area of copywriting that you can make the most money in copywriting is through email marketing.  My preferred email marketing platform is Active Campaign. 

“Put the right emails in front of the right people”

-Active Campaign 

What Active Campaign does: Active campaign help copywriters get their specialized message, promotions, and recent events, out to their businesses or clients they are working with databases.

For these features, a lot of different businesses out there can benefit from using copywriting through Email marketing. There's a lot of different types of emails through Active Campaign that you can send, such as:

• Broadcast Emails
• Triggered Emails
• Targeted Emails

 As a copywriter, what you do is you help craft these different types of emails.

When you broadcast emails, you get to reach out to everyone in the business and let them know of a certain promotion, or something new happening.

Then there’s triggered emails where it lets send an email when someone takes a specific action on the company's website.

There are also targeted emails where you can start to send emails to specific segments of your audience and personalize your messaging. 

The reason I love Active Campaign is because they have the necessary tools to help you succeed.

One of my favorite tools they provide is their subject line generator. This helpful tool will spit out a bunch of unique headlines you can use in your emails and other copywriting.

All you have to do is select the keyword category: Benefit, Topic, or Pain Point.

Next, you enter the keyword(s) you'd like to target and that's it. Whenever you have writers block or just need a spark of inspiration, give it a try and spice up your copy!

As you can see, there's a lot of different areas just within email marketing alone where copywriters are needed, and this is what helps businesses make more money.

When you can tie yourself to how much money a business is making, and you can look at that email analytics the analytics and show your clients how much business it created, that's when you're going to be able to have the most success as a copywriter.

The second area within copywriting that's the most in-demand, is Email Marketing Automation.

One example of where email automation can be used, is with eCommerce stores.  Let's say you get a client who has a Shopify store and they don't have a custom abandoned cart email automation.

As a freelance copywriter, you can set up an email automation sequence that sends emails to those contacts who left early to get them to come back to the store and finish their purchase. The better the copywriting is on each email in the sequence, the more sales they will be able to capture.

Businesses need these emails written from a copywriter that knows what they're doing to get these customers who abandon their cart to come back and make the final purchase. 

For this reason, that is how you're going to be able to set yourself apart from a copywriter who's just writing one off blogs and articles, because you’ll be attaching yourself to the revenue what you are crafting can generate. When you do this, you are no longer the same as the competition. You are combining the skill of copywriting with another skill of email marketing automation which makes you much more valuable in the online marketplace.

The third most in-demand area within copywriting right now, is Messenger Bots. 

What Messenger Bots do: Messenger Bots, AKA 'Chatbots' are basically a form of email marketing, but on Facebook and through Text Message. Messenger Bots are geared towards people who are in the digitally savvy millennial generation.

More businesses are recognizing the potential that a Messenger Bot sequence with good copywriting can have on their business. That's because these types of messages typically receive very high open rates as compared to emails.

My favorite Messenger Bot software is a tool called Many Chat.

Photo: by Many Chat

Notably, direct messages drive more sales because people have their phone on them at all times and they're getting notifications on Facebook and Instagram and they want to see what's happening and who’s messaging them. 

For example: These messenger bots will send automated messages that look like this:

A powerful feature that Messenger Bots give you is the ability to ask a user questions and provide real time customized messages based on their answers.

To increase your income as a freelance copywriter, you can bundle together the following services:

- Set up a Messenger Bot sequence with your client's Facebook page

- Craft the copywriting needed in each message to drive more sales

- Monitor and update the message sequence based on the data that comes in

Bundling additional in-demand skills with your copywriting will open up more opportunity for you and the clients you work with.

4) Landing Pages

The fourth area of copywriting that's in demand is creating the copy that's on landing pages.

A landing page is a singular page of a website where a business is driving traffic.

As a freelance copywriter, you can craft the copy and headlines on the landing page to help your client convert a higher percent of every user who enters the funnel. Businesses need copywriters who can speak directly to the their target audience through persuasive copy.

In addition, A/B testing different headlines and seeing which one performs best is another service high-end copywriters provide. This opens the doorway for you to build an ongoing relationship with each copywriting client and maximize the amount you can earn from each project.

It also helps you continue to improve the copywriting and build more trust with the target audience.

Landing page copywriting is a very lucrative area of copywriting, because if a customer can quickly understand what a business is offering through relatable copy and compelling headlines, in effect, people will start to trust the brand and convert into customers.

That puts you in the driver seat of your freelance career because you are offering a valuable service which goes beyond what most people limit copywriting to.

The fifth and final area that is in-demand within copywriting, is Paid Ads.

How Does Copywriting Apply To Paid Ads? Billions of dollars are spent by businesses every year running online advertisements for their products and services. These appear on all the most popular websites, search engines, and social media websites people access every single day.

As the online ad marketplace continues to grow and expand, so does the demand for freelance copywriters who can write compelling ads that help turn more viewers into converters.

One of my favorite tools I like to use when writing copy for ads is the Facebook Ad Library.

This super ninja tool allows you to see all the different type of paid ads that businesses are currently running. Want to know what a competitor is saying in their Facebook Ads? Search them on the library tool and you will be able to see exactly what types of ads are running as well as what the copywriting is within them.

Even with little copywriting experience, you can start to offer paid ad copywriting services by doing the following:

• Seeing what pattern interrupts they're using in the beginning of their ads
• Seeing what calls to action they're using 
• Seeing what kind of copywriting they're using
• Seeing what words/jargon/vocabulary they are using
• Seeing what types of emojis they are using

All of that is going to be extremely helpful with your copywriting for paid ads because it will outline a framework which you can follow for your freelance clients.

In Conclusion

To wrap up, working with online clients as a freelance copywriter gives you the opportunity to help your clients craft compelling copy that stands out and encourages users to take action. Look at copywriting as it connects directly to the sales it helps generate.

Once you understand the impact persuasive copy can have and are able to show it in real numbers, you will never have an issue getting clients and making money online again. This secures your future income and actually turns into a stream of cash flow, rather than a one-time gig or side project.

I hope this was a valuable blog that gave you more of a background view on how profitable copywriting can be. It's a skill that everyone has the building blocks for and can open the doorway to a profitable freelance future or additional side hustle for yourself.

Having an additional stream of income never hurts, especially around the holidays that are coming up. It's amazing to be able to give gifts to people, and it's one of the best feelings to be able to create extra cash flow online and have that extra financial security. 

My name is Paul Mendes with Profitable Freelancer, and until the next blog, I look forward to your future freelance success.

Ready To Take Your Freelancing Career To The Next Level?